There is no doubt that SWOT analysis is an important step to set strategies for development, but a close look at this can help to understand there are some disadvantages too. For the advantages, it can be claimed that it is the lowest cost analysis for organizational purpose. It helps to identify the primary level characteristics of an organization or an individual. It will not be wrong to mention that it is the simplest way to have good understanding of a firm. It identifies the core competencies of a firm. On the other side, there are few disadvantages to this analysis.